The Facebook Pixel is directly tied to the Ad Account it was created within. Can you transfer ownership of a Facebook Pixel? Risks of not having a Business Manager Account:Īn employee “owns” your ad account and pixel which contains all of your online user data.Īn agency controls your ad campaigns through one of their ad accounts, meaning you will never actually own your historical user data.Ī Business Manager account allows marketers to easily grant/remove access to their company’s assets- without it, managing this can be a huge time-suck and potentially costly for both teams. Just like you would give a trusted vendor access keys to your warehouse. You can also easily give and remove access to your assets such as the pixel, product catalogue, and ad account to agencies. Similarly to having a company warehouse your assets, Facebook Business Manager allows you to give access to other employees. This is essentially the equivalent of storing your company’s advertising assets inside your home, rather than their dedicated warehouse. Instead, if you were to create your company’s ad account under your personal profile, it would be “owned” by your personal Facebook account.
#Facebook ad manager free
Facebook Business Manager is the free warehouse that you set up in order to house your Facebook assets such as numerous Facebook pages, your Ad Account (where you manage your campaigns), and your Facebook Pixel. I like analogies, so let’s unpack this definition in the form of an analogy. You can use this free platform to run and track your ads, manage assets such as your Pages and ad accounts, and add an agency or marketing partners to help manage your business.” “Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. Why do I need a Facebook Business Manager account? And how is that different from my Facebook Ad Manager that I am used to logging into (if you’ve gone this far). From the Blog Guide To Facebook Business Manager
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